About Us
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My roots...
are from a country where the plains are endless, the mountains lofty to the sky, the blue sea as deep as its waters and the sky so azure that you get lost in its endless serenity. Nature holds a place of honor in such lands. Plants, flowers… madness of the senses. I remember, as if it happened yesterday, the unmistakable smell of the shops where you could find nature in a package-smaller or larger, according to everyone's need and liking. These old apothecaries were called Plafar. And their universe was magical. I used to spend endless hours sniffing essences, discovering aromas and holding in my hands delicate dried herbs and flowers; a true delight.
Why do I tell you?
Because I would like you to better understand my preference for the natural products I grew up. They were my everything. I am devoted to them and, especially in this day and age when everything seems to be more artificial and mass-produced, I appreciate them even more. Then my curiosity as a master child of explorations led me to discover a book of herbal and medicinal recipes forgotten in a drawer and over which the passage of time had left its mark. Discovering its secrets opened a new horizon for me and made me realize that I have no escape but dedicate my energies to them. I also saw myself as a magician making miraculous potions, designed to delight and rejoice. This is the genesis of the magical universe that I present to you today and which I hope you look forward to discover.